How to Grow Your Dental Membership Plan
As you strive to enhance the growth of your dental membership plans, the primary objective often centers around transforming these plans into viable revenue streams. However, before delving into growth strategies, it’s important to take a step back and ask a fundamental question: Do my plans meet the needs of the market in terms of pricing and the services offered? To assist you in this evaluation, we recommend using the checklist below:
- Understand Your Patient Base
Identify and understand your target audience by analyzing the dental health needs of your existing patient base. Including services that align with the preferences of the majority of your patients is an effective way to appeal to a broader market and maximize potential. Exploring the market from a broad perspective and progressively narrowing focus is a strategic method to evaluate and uncover significant opportunities.
2. Conduct Market Research
Differentiate your offerings by researching other dental practices in your area. Understanding their service gaps is a great way to stand out.
3. Clearly Articulate Unique Value
Ensure your membership plans offer tangible, identified value to patients. Some plans may offer unbeatable low prices, while others may cover dental needs to urgent care needs.
5 Ways to Grow Your Dental Membership Plan
You may have already come across a wealth of guidance on growing your dental membership plan. The majority tends to focus on patient education and marketing promotions, endeavors undoubtedly worthwhile in terms of time and effort. In addition to those common approaches, there are other factors for you to consider to ensure ongoing and consistent growth.
- Flexibility on Enrollment
As a comprehensive dental membership plan solution, we have observed that many dental practices and organizations that switched to or started using Bento lacked flexibilities in enrollment. They required their patients to purchase membership plans in the office, and the enrollment process was not user-friendly for patients to navigate on their own. This significantly increased the burden on their staff and limited growth potential.
The most ideal membership plan enrollment process would be accessible from anywhere and self-service based. This would allow your patients to make a purchase and get enrolled whenever they feel comfortable and effectively reduce the workload for your employees.
Bento is the only dental membership plan platform that integrates the app into the membership plan experience. Patients can purchase membership plans powered by Bento anywhere and anytime they want through the app directly, requiring only a few clicks for self-service enrollment. Additionally, Bento also provides our clients with customized landing pages for online promotion and purchases.
2. Incentivize Your Staff
Acknowledge your front desk staff as your sales force. Let’s be honest – nothing motivates more than financial reward. By sharing a small percentage of your margin with your employees, they will significantly boost your sales.
3. Run Promotions
Implementing effective promotion strategies is a powerful way to boost sales and drive conversions. Notably, many dental practices overlook running promotions for membership plans, but those who adopt this strategy often witness a significant increase in sales.
Bento’s platform enables clients to effortlessly establish special promotional pricing for individual plans without impacting existing patients. You will have the flexibility to choose the timeframe for running the promotion and end it whenever you wish.
4. Referral Program
Leverage your satisfied patients as advocates through a referral program. Incentivize patients for referrals and encourage them to spread the word about your membership plans.
5. Monitor Success and Make Improvement
Taking time to analyze your membership plan data is crucial for spotting issues identify opportunities. Data provides insights into patients’ preferences, behaviors, and trends. Staying on top of findings and swiftly adjusting your strategies and plans can help scale your membership plan business.
Bento – Elevating Your Dental Membership Plan Experience
Endorsed by the ADA, Bento empowers dental practices and DSOs to create a seamless dental membership plan experience. Bento offers a comprehensive membership plan solution from enrollment and administration to promotion, minimizing staff burden and maximizing efficiency. With Bento, you gain the flexibility to tailor plans based on your patients’ unique needs and the capability to offer your members a modern app experience. Click here to learn more!